Liberty Media has received final approval from the European Commission to buy a controlling stake in Dorna Sports, the company that runs MotoGP. This deal, valued at about 3.5 billion euros, was first revealed in April last year and had raised questions about possible competition concerns in sports broadcasting.
EU regulators took a close look to see if putting both Formula One and MotoGP under one owner might limit choices for broadcasters and fans. After a detailed review, they decided the two sports do not really compete for the same audience or broadcasting rights. This means the deal will not harm fair competition in the market.
With this approval, Liberty Media can wrap up the deal as early as July. Company executives believe owning both top motorsport brands will help them grow MotoGP’s global fan base and create new ways to reach audiences worldwide.
For legal professionals, this case highlights how the EU carefully examines market definitions when deciding if a merger could harm competition. It shows that combining related but distinct sports businesses might be acceptable if consumer choice stays strong. This decision could guide future deals in entertainment and media where similar overlaps exist.
Looking ahead, industry watchers expect Liberty Media to use its know-how from Formula One to boost MotoGP’s online presence, strike bigger broadcasting deals and find new sponsors. Many fans and investors see this as the start of a new chapter for MotoGP, with more resources to expand and innovate. This green light from Brussels removes the last major hurdle for Liberty Media and cements its place as a leading force in global motorsports.
